STRATEGIC MARKETING OF BANKING SERVICES (MFB/2021/16)

The Need For This Course

Strategic Marketing refers to the identification of the needs of the target Customer, develop the

Products and Services that will meet the needs and the delivering of the products and services the way and manner the customer want them. In a progressive organization, everybody from the gateman to the chief executive is a marketer. No Marketing, No Organization.

Fundamentally, all the Deposit Money Banks offer the same services and products. What makes a difference are the brand, the packaging and the delivery strategies.

It is against this backdrop that this 2-day course was designed to improve banking services in Nigeria and make them deliver superlative returns to their shareholders in particular and the banking public in general.

 

COURSE OBJECTIVES

At the end of the course, participants will be able to:

  • Identify the needs and preferences of their customers
  • Contribute immensely to the sharpening of their organization’s brands through effective marketing.
  • Acquaint themselves with the concepts of marketing and which it is crucial to their organization’s performance.
  • Select bankable customer
  • Engage in relationship
  • Improve customer service delivery

Course Content

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TARGET AUDIENCE: Marketing Staff, Branch Managers, Customer Service staff, Operations staff, Mandate officers, and all Banking staff that have contact with customers in their day-to-day transactions.

 

DURATION: 2 days

COURSE FEE:   Negotiable

DATES: Client’s Decision

Available as open programme and in-plant

Course Code: (MFB/2021/16)

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